The Leadership Team Martin Pownall User Experience Director

For more than two decades, Martin has held senior agency and client-side roles, designing and developing intuitive, award-winning omnichannel experiences for both private and public sector organisations.


It is his natural and arguably rare talent for architecting clever, ethical and effortless customer journeys – with the user always in unswervingly sharp focus – which sees global brands impressed by his UX flair.


His ability to influence the long-term success of client projects – in terms of commercial growth, reputation and added value – contributes significantly to the high retention rates IDS enjoys as a business.

Martin Pownall